Zenner Engineers decided to start actively using social media in order to increase its overall visibility, attract new employees and tell potential new customers about the company’s expertise.
Paja established social media channels for the company, trained key personnel on social media goals and practices, and created a publication calendar to support regular communications.
Over time, LinkedIn has been selected as Zenner’s main channel because it is the best way to reach the company’s target audiences.
A company like ours should also take advantage of the opportunities offered by social media. Since our daily work keeps us busy and we must get new content on the channels regularly, we need a partner to help us. Paja is working together with us both on content planning and scheduling. With their help we also have learned to take pictures on the go and write updates about our expertise and everyday work.
Laila Zenner, CEO, Zenner Engineers
