Finnfoto – the Central Association of Finnish Photographic Organizations – promotes the recognition and activities of Finnish photography and its creators.
At Paja, we have cooperated with Finnfoto especially in media communications for several years in order to promote and clarify Finnfoto’s role as an active operator for the Finnish photography. Our cooperation includes various media activities, such as press releases and media pitches to the association’s target media. In addition, we have written articles for Finnfoto’s website and organized media training for the organization’s key personnel.
The collaboration with Paja has been very smooth, and at the same time, we at Finnfoto have gained valuable lessons and help in how to communicate clearly and interestingly about our activities. We understand even better how the media works and what kind of challenges they have today. We have managed to gain visibility for projects that are important to us, such as the Finnfoto awards. At the same time, we have raised our profile as an expert in questions related to copyright issues and related legistlations.Mikko Säteri, Executive Director, Finnfoto ry