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Kirsi Varkemaa

I’m an experienced communications professional and one of the Paja founders and partners. Thanks to 15 years at various comms roles in an international corporation and a decade of change comms, content creation and media relations as a consultant, I have developed a very versatile kit of skills and capabilities. 

Communicating changes and employee communications are particularly close to my heart, as well as writing and editing. At Paja, my speciality has been jumping into different types of “stand-in” assignments – I’ve been an acting comms director and joined comms and integration teams in our client companies for a fixed term. In these situations, I throw myself completely to the job at hand.  

When not at work, I spend time with my family, sing in a choir, knit pullovers, read books, enjoy the outdoors and love to travel.  

Leading communications for MacGregor

Our consultant has acted twice as an interim communications director at MacGregor, a global company specialising in maritime cargo and load handling and part of Cargotec Corporation. She has led a team of five communicators and has been responsible for the company’s workplace, media, and marketing communications. Our consultant has jumped into MacGregor’s organization like

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Workplace communication on strategy and values

We assisted the corporate communications team of a large Finnish listed company in the content production of an updated strategy.  Our tasks included preparing presentation materials and summarizing the main messages, as well as writing strategy-related intranet articles based on interviews. As part of the strategy, the company's values were also updated.

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